Profile
Hololive is one of the best-known VTuber agency brands, operated by Cover Corporation. Fans often use the name when they mean corporate-managed virtual talents with label support, merch, and coordinated debuts.
How it fits the wider scene
Hololive helped mainstream VTubing outside Japan, but the ecosystem also includes rivals like Nijisanji and a large indie layer. Our VTuber Wikipedia-style guide maps agencies against solo creators.
For aspiring VTubers
Studying Hololive teaches production values — not a required path. Read how to become a VTuber for indie-first steps before chasing agency auditions.